T-Mobile is bringing back its former spokeswoman Catherine Zeta-Jones for a new, price-focused advertising campaign that starts during Wednesday night’s “American Idol” finale.
The commercial kicks off with T-Mobile telling viewers that eight out of 10 Americans unknowingly pay too much for cellphone service. A team of economists is dispatched to homes to help consumers out, and they get the typical response that door-to-door salesmen receive.
Cue Ms. Zeta-Jones, who starred in T-Mobile’s “Get More” advertising three years ago. She asks the man who comes to the door: “Have a moment for a mobile makeover?”
“I believe I do,” he answers.
The ad, done by T-Mobile’s agency Publicis in the West, then invites viewers to visit BillShrink.com, a site that offers comparisons of different cellphone plans, for a second opinion.
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